NANNA JOHN HENRY
People knew Sgt. John Henry, the fictional hard-ass personality of Oak flavored milk, and his harsh views on how to treat the joint feelings of hungry and thirsty. So, for Oak's new flavor launch, we introduced the matriarch of the brand - Nanna John Henry - to really put HungryThirsty in it's place.
Plus, it meant we got to put a badass in a dress, curls and pearls.